Market Research/ Client Personas/ Competitive analysis- Customer empathy advocate
Starting Point
Through a valuable connection in my network, I was presented with the opportunity to pitch Yummhy’s as a corporate partnership to the Head of Resident Experiences at one of Europe’s largest property companies. This required a comprehensive approach to planning, organizing, and optimizing a compelling proposal and pitch to the decision-makers.
Role & Responsibilities:
As the lead on this initiative, I was responsible for the entire process—from developing the pitch strategy to managing cross-functional communications and presenting the proposal to the company’s head office. My goal was to highlight mutually beneficial opportunities and create a compelling case for a long-term partnership.
Key Contributions:
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Pitch Strategy & Proposal Development:
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Designed and executed a comprehensive pitching strategy, including the creation of a detailed proposal and presentation tailored to the potential partner’s interests.
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Focused on demonstrating the mutual benefits of collaboration, highlighting how the partnership could drive value for both parties.
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Cross-Functional Team Coordination:
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Managed and coordinated effective communications across a cross-functional team to ensure alignment and a unified approach in delivering the pitch.
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Presentation & Relationship Building:
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Delivered an emotionally intelligent and persuasive presentation, engaging the Head of Resident Experiences with clear, impactful messaging.
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Addressed questions confidently, nurturing relationships and ensuring the decision-makers felt understood and valued.
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Results:
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Secured an immediate partnership, with the property company expressing strong interest in collaboration.
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Projected 80% revenue increase as a direct result of the partnership.
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The Deputy Managing Director personally recognized the concept's value and expressed personal interest in becoming a member.
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The partnership established authority and trust within the sector, elevating Yummhy’s reputation and positioning within the market.
Conclusion:
This successful pitch not only secured a strategic partnership but also significantly increased Yummy’s projected revenue and bolstered its credibility within the industry. By leveraging a well-organized pitch strategy, fostering effective communication, and presenting a mutually beneficial opportunity, I helped Yummhy’s establish a strong foothold in the corporate sector.
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