0-1 of Website Design, Creation & Optimisation
Starting Point
Yummy's needed a website that effectively communicated its premium brand identity, showcased strategic partnerships and built trust with potential customers and partners. The goal was to create a compelling digital presence that not only attracted customers but also encouraged potential partners to engage with the brand.​
Role & Responsibilities:
Whilst leading this project, I was responsible for guiding the website design, ensuring it aligned with Yummy’s brand vision and business objectives. My goal was to create a visually captivating, user-friendly platform that communicated our brand values, strengthened relationships with partners, and increased customer engagement.
Key Contributions:
Competitor Analysis & Market Research:
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Conducted a thorough analysis of competitors' websites, identifying key trends, strengths, and opportunities for differentiation.
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Gained insights into what worked well in the market and how Yummy's could offer a unique online experience.
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Product Roadmap Creation:
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Organized a detailed product roadmap outlining key phases of the website redesign, ensuring alignment with business priorities and timelines.
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Website Design & Development:
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Designed and developed a 90+ page website using Wix, focusing on both aesthetic appeal and functionality.
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Ensured that the website effectively showcased our partnerships and premium offerings, with an emphasis on trust-building elements.
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Stakeholder Engagement & User Insights:
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Conducted interviews with both customers and potential partners to gather feedback on their website experience and preferences.
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Used this qualitative feedback to inform design decisions and improve website functionality.
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Iterative Improvements:
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Based on feedback from users and partners, I implemented several design and UX improvements aimed at increasing engagement and satisfaction.
Results:
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64% Increase in click-through rate from the homepage to the discount directory, significantly improving customer interaction with our offers.
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70% Increase in partner engagement, fostering stronger relationships and attracting new collaborations.
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43% Improvement in homepage UX metrics, including increased time spent on the pages.
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Positive Feedback from Partners: Partners expressed strong satisfaction with the website, with several asking who had designed it, which highlighted its premium quality.
Conclusion:
Through strategic design and user-centered improvements, I successfully created a website that positioned Yummy’s as a premium brand. The project not only boosted customer engagement but also strengthened partnerships and delivered a competitive edge in the market. By aligning the website with both user needs and business objectives, I ensured Yummy’s continued growth and brand visibility.
